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The reputation of the tournament would be enhanced by the
inclusion of Richard "Dick" Chapman, one of the few amateur
golfers to win both the U.S. Amateur (1940) and the British
Amateur (1944). He also had won the 1949 Canadian Amateur.
Cherry lost by one stroke to another American Walker Cup
member, Hillman Robbins, Jr., of Memphis, Tennessee. Robbins,
whose resume included the 1954 National Intercollegiate Championship,
would later that summer become the United States Amateur champion.
His success, the improved field, and medal-play format established
the Sunnehanna Amateur as a tournament on the way up in amateur
golfing circles.
By the third year, the tournament had begun to receive notable
national acclaim.
The tournament's invitation process was updated and changed.
Using a format to invite players much like The Masters, invitations
would essentially be limited to those who won major amateur
tournaments or state-sanctioned championships. Three nationally
known golf writers were afforded three invitations, the committee
given two committee selections.
Two major television networks were also quick to sense the
goings-on in Johnstown. The National Broadcasting Company's
Monitor staff allotted time on its weekend programs for on-the-spot
descriptions, developments, as well as highlights. Updates
were relayed to New York and reported Saturday and Sunday
include a wrap-up of the tournament. The Columbia Broadcasting
Company would also provide national news coverage.
Periodicals such as The New York Times, The Philadelphia
Inquirer, The Pittsburgh Press, and The Pittsburgh Sun-Telegraph
devoted significant pre-tournament coverage of the amateur
in Johnstown. Golf World Associate Editor, Jimmy Mann, came
from Pinehurst to cover the tournament for his golf weekly.
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